"Fairy" is a loaded word too, though. "Sponsor" works in context (and it's mostly going to be long-time/fanatical users who use the feature, I expect), but it's still slightly problematic. On the gripping hand, "Random Gifts" makes me think of those "Click here once a day to buy soup for orphaned puppies!" sites. YMMV.
That's separate from this suggestion though, so I'll stop there.
no subject
That's separate from this suggestion though, so I'll stop there.