"Reading" is just as counter-intuitive, though. It's what the community members are writing, not what they're reading. It might take a new user a little while to figure out that they're readin an amalgamation of all of the members' journals, instead of journals that were somehow recommended by someone. Which is what individuals' reading lists are.

I think "Members," while unwieldy, is unwieldy in the same way as "Reading" here, and is probably closer to accurate.